London last hosted the Olympic Games in 1948, but back then it was a radically different place to the capital we know today. A shell of a city after the Blitz, London embodied the Olympic Creed: “The important thing in the Olympic Games is not winning but taking part. The essential thing in life is not conquering but fighting well.”
The 2012 Summer Olympics in London will see various broadcasters, with Olympic Broadcasting Services (OBS) the host broadcasting organisation for globe television broadcasting.
The home broadcaster is BBC, it will broadcast the London Olympics across 24 platforms, including television, and will broadcast all 5000 hours of competition through various channels. (continue reading…)
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The eagerly anticipated 100m final at the London Olympics will be televised by the BBC in 3D, but audience research by Freeview has questioned the appeal of the technology.